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We are Ulric Street Tee
Ulrics Street Tee began with the powerful idea that everyday objects like beach towels, blankets, and ponchos can be more than functional; they can be meaningful and beautiful, carrying emotion and peace. Founded by a small team of artists, dreamers, and nature lovers at the crossroads of art and utility, we believe comfort and creativity are inseparable. Inspired by natural textures, city tones, and the movement of waves, Ulrics Street Tee transforms routines into rituals of mindfulness. We are a brand of 200 West Swanson LLC, located in Wasilla, Alaska, United States.
Why We Started
We started Ulrics Street Tee because we craved something more honest, more intentional – something that spoke not only to our sense of style but also to our sense of self.
In a world of mass-produced sameness, we felt disconnected from the items we used every day. Our beach towels felt impersonal. Our blankets lacked soul. Our ponchos felt generic. Designs that didn’t reflect who we were or how we wanted to feel. We believed there was space for something better – something crafted with care, rooted in creativity, and infused with meaning.
We started because we wanted to reconnect with the idea that everyday objects can hold beauty. That even the simplest of moments – drying off after a swim, wrapping up in a blanket by the window, stepping out onto the porch barefoot – can feel intentional when touched by art.
And more than anything, we started to slow down. To choose quality over quantity. To collaborate with artists who inspire us. To build a brand that values not just how things look, but how they feel – physically, emotionally, and spiritually.
Ulrics Street Tee is our way of creating space in the chaos. A reminder that beauty still lives in simplicity, and that the things you surround yourself with – no matter how ordinary – should always bring you joy.
Our Approach
We take a slow, thoughtful approach to everything we create – because we believe that meaningful things aren’t made in a rush.
We’re inspired by the way a soft towel can become part of your morning ritual, how a patterned throw can bring warmth to both a room and a memory, or how a well-made piece can quietly become your favorite without trying too hard.
Here’s what guides us:
Materials that matter – Every fabric we use is carefully chosen for comfort, durability, and sustainability.
Craft over mass – We don’t believe in shortcuts. Every detail is there for a reason.
Connection over consumption – Our products are made to be lived with, not just looked at.
We create slowly, intentionally – because we want what we make to stay with you for a long, long time.
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